04 / Case study
Shoper Kariera / 2022
Shoper Careers — job offers HR publishes without a developer
The careers site of Poland’s largest e-commerce platform, built in Webflow from a Figma design. HR publishes offers on its own, and the number of open roles in the navigation and the city filter update by themselves.
- Role
- Build and development / with the marketing team
- Year
- 2022
- Scope
- Figma to Webflow
- Webflow CMS
- Serverless function
- Offer filter
- Animation
- GTM
- Disciplines

The brief
Shoper needed a careers site that its HR team runs on its own: add an offer, publish it, and never wait for a developer. The design was ready in Figma, and the offers were to live in the Webflow CMS.
I built the site in Webflow together with the marketing team. Two things needed work beyond Webflow itself: the number of open roles next to “Job offers” in the navigation, on every page, and a filter by city with the number of offers next to each.
The number of offers in the navigation

The Webflow API knows how many offers there are, but it needs an access token. A token does not belong in the site’s code, where anyone could read it.
So a small function on Vercel sits between the site and Webflow. It keeps the token on the server, asks the API for the offers collection and returns the count. A script on the site puts it into the navigation.

HR publishes an offer in Webflow, and the number in the navigation changes on every page. The function has been running without a break since January 2024.
A filter by city
On the list of offers, each city shows its number of open roles. Cities without offers drop out of the filter on their own, so a candidate never lands on an empty list.

The chosen city goes into the page address (?lokalizacja=Kraków). That way the city tiles on the home page lead straight to a filtered list, and a filtered link can be sent to someone. The filter buttons expose their state to screen readers (aria-pressed) and work with a keyboard.

Animation and analytics
Highlighted words in headings get a hand-drawn underline, and the section about the team scrolls its text in step with the photos (GSAP ScrollTrigger). I set up analytics in Google Tag Manager with the marketing team.
The result
The site has been live since 2022. HR adds and closes roles on its own, and the number of offers in the navigation and in the filter follows them, without a developer.
“He brought our UX/UI designs to life with great attention to detail, ensuring responsiveness and consistency across all website elements.” Product Design Owner, Shoper
Questions
Can the team add offers on its own?
Yes. An offer is an item in the Webflow CMS. Once published, it shows up in the list, in the filter and in the number in the navigation.
Is the Webflow token safe?
Yes. Only the function on the server knows it. The site only ever gets the result.
Need a Webflow site your team runs on its own, or a feature Webflow doesn’t have? Tell me what you want to build.